Luciano Castañón Estrada

Brand Design & Art Direction

Selected work

2020 — 2026

— elecene@gmail.com

— LN

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Luciano Castañón Estrada is an Art Director currently working in Madrid.

VIZZ Agency

Art director

Madrid

2023 - Present

Noob

Art director

Madrid

2020 - 2023

VIZZ Agency

Art director

Madrid

2018 - 2020

Zesto

Digital Designer & Motion Designer

Gijón

2016 - 2018

  • Amazon
  • Adidas
  • Amnesty International
  • BBVA
  • Beefeater
  • Burger King
  • Cheetos
  • Coca-Cola
  • Domino's
  • HBO
  • Heineken
  • La Liga
  • Logitech
  • McDonalds
  • Movistar
  • RTVE
  • Twitch
  • Visa

Luciano Castañón Estrada is an Art Director currently working in Madrid.

ElPartidazo6 — Brand Identity +

ElPartidazo6 is the sixth edition of an international streamer football match between Spain and Latin America. Top creators from both sides of the Atlantic team up on the pitch, turning online rivalry into a live celebration of football and community.

YoInterneto — Brand Identity +

Yo, Interneto is a weekly podcast streamed on Twitch. The show discusses internet culture of the past, the present and the future.

Rubius X — Design System +

Rubius X is the Amazon Exclusive documentary that celebrates 10 years of Rubius as the most recognized Spanish content creator.

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Client

LaLiga & Puma

Role

Art Direction & Campaign System

Company

Vizz

Nil Ojeda x Puma x La Liga
Nil Ojeda takes the wheel of a truck packed with Puma Orbita balls and hits the streets of Madrid in a race against the clock — selling as many as possible before time runs out.

Creative Direction — Jaime Sordo

Graphic Design — Mikel San Juán

Production Team — David Boch, Antonio Montero & Natalia Moldón

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Client

ElPartidazo6

Role

Art Direction & Brand Identity

Company

Vizz

ElPartidazo6 is the sixth edition of an international streamer football match between Spain and Latin America. Top creators from both sides of the Atlantic team up on the pitch, turning online rivalry into a live celebration of football and community.

Creative Direction — Jaime Sordo

Creative Supervision — Alberto Pérez de Eulate

Production Team — David Boch, Natalia Moldón & Antonio Montero

Chief Technician — Adrián Villaroya

Technical Production Team — Juan Antonio Moreno, Pablo Sánchez & Pablo Saldaña

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Client

Podimo Europe

Role

Art Direction & Brand System

Company

Vizz

La Física is a podcast about physics on Podimo. Alba Moreno breaks down the universe's greatest mysteries through everyday questions and expert guests.

Creative Direction — Jaime Sordo

Creative Supervision — Alberto Pérez de Eulate

Graphic Design — Mikel San Juán

Production Team — Natalia Moldón & Antonio Montero

Production Coordination — Ainhoa Labarta

Executive Production — Gonzalo Pastor & Fabrizio Giampieri

Chief Technician — Adrián Villaroya

Sound — Pablo Sánchez

Technical Production Team — Juan Antonio Moreno & Pablo Saldaña

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Client

La Gran Familia Mediterranea / Ibai Llanos

Role

Branding & Packaging Design

Company

Noob

El Gran Menú de Ibai is a collection of three delicious packaging designs for the very much anticipated Ibai´s delivery menu on The Gaming Family.

Creative Direction — Jaime Sordo

Creative Copywriting — Alberto Pérez de Eulate & Kiko Martínez

Illustrations — Mikel San Juán, Alberto Delgado & Luciano Castañón

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Client

Yo, Interneto

Role

Art Direction & Graphic System

Company

Vizz

Yo, Interneto is a weekly podcast streamed on Twitch.
The show discusses internet culture of the past, the present and the future.

Creative Direction — Jaime Sordo

Creative Copywriting — Alberto Pérez de Eulate & Kiko Martínez

Photography Assets — Gonzalo Mira

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Client

Amazon Prime

Role

Graphic System, TV Graphics

Company

Noob

Rubius X is the Amazon Exclusive documentary that celebrates 10 years of Rubius as the most recognized Spanish content creator.
Rubius X is produced by VIZZ and NOOB Studios, the creative digital production company of the Webedia group.

Art Direction — Mikel San Juan

Creative Direction — Pedro Ample

Graphic Design — Luciano Castañón